If you are unfamiliar with 55 Downing Street, it launched in May 2012 in the flash sales arena.
“Over the last year, we’ve discovered what designs truly excite our customers most. So we
now scour all corners of the globe to source the latest styles,” says Manja Swanson, Chief
Creative Officer for 55 Downing Street and Lamps Plus. “From handmade Indian rugs
and pillows to furniture produced right here in California, each design on 55 Downing
Street has been hand selected on the basis of quality, value and, of course, style.”
Starting early next year, 55 Downing Street will launch the first of three exclusive house brands. The brands – Dahlia Studios, Chateau Lux and Cinnabar Road – will feature artisan soft lines, continental inspired furniture, and globally-inspired imported furnishings, respectively.
The new brand offering will coincide with a re-launch of 55DowningStreet.com. The new site will feature a new blog team and contributors to offer readers a fresh voice and insights into the latest design trends.
I’ve paired items from the Lamps Plus website and 55 Downing Street with images from the London Design Festival to demonstrate how trendy their product selection actually is.
Cox London at Decorex | Irondale Helena Reclaimed Bookcase
Brokis Pendants at Design Junction | Possini Euro Engels
Paris Wakefield Additions at Tent London | Annabelle Modern Flame Chair and Flame Zig Zag lamp
Foldability at DesignJunction | Possini Euro White Cloud Pendant
Tony Miles Designs at DesignJunction | Telestar Lamp
(Lamps Plus is a sponsor for BlogTour London 2013, but the views and opinions expressed on this blog are mine, and I will be honest in what I share.)