“White is transcendent, powerful and polarizing — it is either taken for granted or obsessed over,” –Ellen O’Neill, Benjamin Moore Creative Director
This color (or non-color depending upon how you look at it) isn’t going to be celebrated like other past COTYs. Remember when Marsala was everywhere you turned from lipstick to rugs?
While there has been a trend in decluttering and simplification, this white could be swapped out with numerous variants by a handful of manufacturers.
This white could also be used in a more traditional interior. Would the color be less successful if not used in a minimal interior?
Only beautiful white rooms are shared online – they have beautiful natural light and probably artificial light introduced by the photographer. There’s probably some color editing too.
White paint needs the right lighting to look vibrant and fresh. Always test your chosen inspiration color in your home. If your room opens to a lush green yard your walls will look green. Too little light and your walls may look too shadowy.
All white rooms, in reality, aren’t that livable for the average family.
I think a COTY should be inspirational. Simply White seems better suited to a Color Theme.
What do you think?