PPG Paints has unveiled its 2017 Color of the Year: Violet Verbena (PPG1169-5), a “grayed-off, moody purple with a chameleon-like presence.”
“Violet Verbena is at once as nostalgic as it is modern,” said Dee Schlotter, senior color marketing manager, PPG. “Purple was unanimously selected as the 2017 color of the year by PPG’s global color experts for its distinctive qualities. We are seeing this shade of violet on the runway in fashion, and in textiles for the commercial and residential segments.”
Does this color feel like a blending of Pantone’s 2016 Serenity and Rose Quartz? Kind of. We’re at a unique crossroads in time, where the importance of weighing up opposite opinions and views has never been stronger. Purple is a stess-reducer so perhaps it is the ideal choice.
These new attitudes defy convention and blend ideations of gender, relationships, careers, workplaces and living spaces.
Violet Verbena, the focal point of it all, according to PPG, is both nostalgic and modern, “luxurious in a harsh world that needs pampering, and introspective and private in an invasive world.”
While Violet Verbena’s gray undertones are unmistakable, the color looks more purple when paired with whites and grayer when paired with dark colors.
Violet Verbena blends perfectly with many different surroundings, like a chameleon. It looks polished yet playful as this decorative hardware.
Violet Verbena is calming enough to be used in bedrooms and spaces that require tranquility.
The color is a modern choice for interiors and furnishings, yet it is elegant and ideal for use in traditional designs, too.
These Violet Verbena Curtains are colorful enough to make a statement yet acts as a neutral in this dining room.
Four Global Color Trend Stories:
Each year PPG draws upon their expertise as a global coatings leader to develop 4 color stories influenced by culture, nature, fashion, interior design, color popularity and new pigment technology.
For the first time, the Color of the Year can be found in all of the company’s trend themes. “Its prevalence allows it to live in every story thanks to its ability to complement a variety of hues and décor themes,” said Schlotter.
The four themes to be released in September by PPG.
A classic palette with a contemporary spin, this theme represents the earth element, with consumers finding stability in what they know and gravitating toward designs rooted in historical relevance. The palette incorporates rich, royal hues such as PPG Paints brand colors Burgundy Wine (PPG1053-7), Old Mill Blue (PPG1171-6) and Castle Stone (PPG1128-7), blended with a healthy dose of neutrals such as Pearl (PPG1087-2) and Go To Gray (PPG1004-1), to pair beautifully with wood, marble and stone tile. The lavender hues of Violet Verbena add to the royal nature of these colors, while still blending effortlessly with greens, blues and neutrals.
This theme focuses on the element of water, purity and the premise that less is unequivocally more. In a time when many consumers are embracing minimalism, the colors in this palette evoke a sense of simplicity and relaxation. Watery blues, lush greens and soft blended tones provide a mellow, calming and refreshing mentality. Sea Mist (PPG1227-1), Ancestral (PPG1047-4), Almond Cream (1086-3) and Simply Elegant (PPG1155-3), a few of the colors in the palette, create a soft, calming ambiance and pair beautifully with soothing Violet Verbena.
Centered on change powered by the fire element, this complex palette incorporates deep tones, light neutrals and everything in between. It celebrates the fact that consumers do not have to define themselves by any specific design personality, but can exist somewhere in between. Consumers drawn to this palette can pair furnishings and colors from various genres and disciplines in a decadent yet easy fusion. Bold colors of the PPG Paints brand such as Azure Tide (PPG1231-6), Cenote (PPG17-02), Red Licorice (PPG1186-7) and Crushed Pineapple (PPG1213-7) pair with muted neutral tones such as Willow Tree (PPG1112-6), Gray Violet (PPG1014-5), Silver Screen (PPG1014-3) and not-quite gray Violet Verbena.
This design story is representative of air and the idea that we are all connected, and the palette dazzles with space-inspired hues and saturated organics. PPG Paints brand colors Spinach Salad (PPG11-16), Blueberry Muffin (PPG1164-5) and Enchanting Eggplant (PPG13-07) give the palette an organic vibe, while Black Flame (PPG1043-7), Cavalry (PPG1041-7) and Witchcraft (PPG1037-7) offer blue-black mystery to the palette and pair beautifully with Violet Verbena. Incorporating these colors into the home gives the look of contemporary elegance and laid-back charm.