Electrolux awards four prizes: 1st place is 5,000 Euros and a 6-month paid internship at an Electrolux global design center. A 2nd prize of 3,000 Euros, 3rd prize of 2,000 Euros and People’s Choice prize for 1,000 Euros are also on offer.
The competition received over 1,700 submissions from over 60 countries is now entering the second stage of the competition with 70 submissions moving forward. At this stage, contestants are asked to deliver rendered CAD-files of their concepts with a logo, contextual images and design details.
Starting tomorrow through June 28, the public can vote online for their favorite concept. The three most popular submissions in the public voting will make it directly to the next round.
You may vote for one concept only once, but you can vote for different concepts so it is ok to support more than one contestant and idea.
Tree of Life
Replacing the refrigerator, oven, dishwasher, and even the cook, the Tree of Life (TOL) is the brainchild of Bulgarian designer Zahari Ganchev.
Based on the shapes of a Beobab tree and a Ganoderma lucidum mushroom, the biomorphic Tree of Life stores your food in its trunk and cooks meals on its mushroom caps. Individual ingredients are drawn from their refrigerated, organic polymer pouches when you order up a dish. Lasers (lasers!) cut and clean the food before the appliance deposits them on ceramic-coated stainless steel plates and cooks them for you. Your nutritional intake is monitored every meal, and replacing your plate tells the cooking lasers (more lasers!) to clean it for you.
The Halo Fuse is a rotating induction cooktop with the freedom of cooking anywhere on the surface and is designed to be located on an island work surface. This concept was submitted by Ryan Gardner, a senior industrial design student at Kendall College of Art and Design.
Special pans with detachable handles are used with this concept so large meals with multiple pans can be easily accommodated. Temperature settings are selected through sliding electronic controls within the pot handle. The pans synch with the cooking surface so if you need to reposition it the same settings are kept.
Fortunately, there is also a touch screen interface located to the side of the cooktop to show the location and setting of each pan. This could be very handy for multiple chefs.
Intended for bathroom use, the PureTowel replaces your standard towel hook with a Smart Hanger that can disinfect your towel in seconds with UV light. This clever concept comes from Leobardo Armenta, a 3rd year Industrial design student at Universidad Autonoma de Ciudad Juarez in Mexico.
Simply hang your used towel on the Smart Hanger and the vertical motion of the UV ring will start, leaving your towel dry and clean.
The towel is dried by a silent, high-speed fan located inside the ring and the UV light has sensors so human contact is avoided.
This concept is great for families concerned about allergies and passing germs that thrive on damp towels.
To explore the 35 entries and vote for our favorite, visit the Electrolux Design Lab site. Tell me which ones are your favorite.