It turns out I was completely wrong. This hanger, designed for Biomega, by Paul Crofts Studio is a bicycle hanger for the fashion conscious.
“The products I have designed for Biomega are based on simple twists on everyday objects, from bike clips to a sponge to clean your bike. The design of the bike clip was to be produced from Laser cut sprung stainless steel. An accessory previously overlooked, my aim was to take the object from the mundane and purely functional to a level that was more in tune with jewelry and the quality of the Biomega bikes.”The Designers for Biomega focus on the product goal and general feel instead of the technologies involved. The result is that the Human-Machine interface seems simpler and is more in harmony with your feelings towards the product.
Biomega is a Copenhagen-based, Danish brand of designer bicycles. launched in 1998 by Jens Martin Skibsted. It is known for engaging international designers from outside the bicycle industry—including Marc Newson, Ross Lovegrove, Beatrice Santiccioli and Karim Rashid— in designing its products.
Biomega Bikes are the perfect Commuter Bicycles. Featuring Chainless bikes with shaft and belt-drive systems, it is possible to make your commute in fashionable clothing without the need to worry about grease getting on your clothes. Biomega makes bicycles that are as much a work of art as they are extremely efficient modes of transportation.
Biomega started collaborating with Puma under Antonio Bertone’s creative supervision. Skibsted designed the initial Puma bike, known as BOS / Boston for the Biomega portfolio. A folding mechanism allows the bike to be reduced in size by fifty percent to fit in tight spaces. Its main feature is a lock that is integrated within the structural framework. If a would-be thief breaks the lock, the bicycle breaks as well.
Recently The NYC bike, designed by KiBiSi – a design firm co-founded by Biomega’s founder, Jens Martin Skibsted, the architect Bjarke Ingels, and industrial designer Lars Holme Larsen. was launched at Eurobike and Interbike 2014.
The NYC / New York city bike is based on Biomega’s innovative CPH / Copenhagen design, but reengineered it to include functions that make commuting safer and more comfortable. The NYC incorporates chainless cycling with its carbon fiber belt drive that transfers power to the rear wheel. While classic in silhouette, the NYC utilizes a integrated front mudguard within the aluminum down tube.
Both the New York Museum of Modern Art (MOMA) and the San Francisco Museum of Modern Art (SFMoMa) have Biomega bicycles in their collections.