Benjamin Moore – who heralded Simply White (OC-117) as their color of the year in 2016 – did an about face picking Shadow (2117-30) for 2017.
“Allusive and enigmatic, Shadow is a master of ambiance. It is a color that calls to mind a ‘past,’ yet it can also make a contemporary, color-confident statement,” –Ellen O’Neill, Benjamin Moore’s creative director
PPG Paints has unveiled its 2017 Color of the Year: Violet Verbena (PPG1169-5), a “grayed-off, moody purple with a chameleon-like presence.”
“Violet Verbena is at once as nostalgic as it is modern,” said Dee Schlotter, senior color marketing manager, PPG. “Purple was unanimously selected as the 2017 color of the year by PPG’s global color experts for its distinctive qualities. We are seeing this shade of violet on the runway in fashion, and in textiles for the commercial and residential segments.”