Benjamin Moore Color of the Year 2020: First Light

Benjamin Moore & Co. is the latest to reveal  its Color of the Year 2020 and and it’s a somewhat surprising departure from what we have seen from the likes of Sherwin-Williams, Graham and Brown and Behr.

While in keeping with the universal trend toward nature-inspired hues for 2020, Benjamin Moore has gone in a different direction with its Color of the Year, opting for a light pink that, if the name is any indication, depicts a color found in the early morning sky of a new day.

First Light  (2102-70), the company’s first time choosing a pink hue for Color of the Year,  symbolizes an upbeat and hopeful start to the next ten years.

via Pinterest

First Light is a “refreshing wash of pink, a neutral that floats between warm and cool,” says the Benjamin Moore. This “soft, rosy hue is blooming with potential,” and is a “backdrop for a bright new decade.”

“First Light reflects a new definition of the home—a shift in mindset from the material to satisfying the core needs in life: community, comfort, security, self-expression, authenticity and ultimately, optimism.”

via Dulux Paint, Ceiling in Pinkham

If you think First Light looks familiar, that may be due to its close similarity to Pantone Color of the Year 2016 Rose Quartz or Graham and Brown Color of the Year 2018 Penelope. – which was a big favorite of mine.

Bisazza ‘Moire’ tiles in Rose by Greg Natale

First Light is a great alternative to taupe and gray.  A simple color scheme keeps pink looking sophisticated and chic.

Design by 2LG Studio, vinyl floor by Atra

Whether you choose to paint the wall First Light or layer the floor with geometric pink shapes, this color looks great on horizontal and vertical surfaces and mixes well with metallics and gloss finishes.

First Light was introduced as Benjamin Moore’s COTY alongside a complementary palette of nine hues: White Heron (OC-57); Crystalline (AF-485); Windmill Wings (2067-60); Buxton Blue (HC-149); Golden Straw (2152-50); Thunder (AF-685); Cushing Green (HC-125); Oxford Gray (2128-40); Blue Danube (2062-30).


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