SMEG Launches Stylish Small Appliances

Smeg, the family-owned Italian brand started by Vittorio Bertazzoni the elder in 1947 has branched out from its major appliances core into the  world of small domestic appliances.

Faithful to the style of the company, Smeg’s new collection of small appliances harkens back to the era of  the 50’s with stylish appeal.

Created by Matteo Bazzicalupo and Raffaella Mangiarotti of Milan-based design house deepdesign, the small appliance collection features curved lines, Smeg lettering, and comes in a palate of colors taken from the 1950’s.

There are two toasters, two kettles, a blender and a mixer. A coffee machine is in the pipeline. The range will be available in the vivid colours made famous by Smeg’s range of FAB fridges. There’s baby blue, understated pink, bright red, traditional black and white, and a stainless steel so redolent that it acts as a mirror.

“This is an exciting new avenue for Smeg, designed to meet the rising demand for our iconic Smeg retro-style designs. Now, you can now choose to complement your existing 50’s-style fridge freezer or washing machine with a matching kettle, toaster or small appliance. The products are inspired by colours, icons, objects and designs of the retro era and there are up to seven different colours available. Each shade will match with the Pantone color of existing Smeg appliances, for those who wish to co-ordinate. This new collection is also perfect for those who aspire to own a larger appliance, as they can still afford to join the artistic Smeg following with a stylish mixer or blender. ” –Mike Giddings, Managing Director

There are two toasters, two kettles, a blender and a mixer. A coffee machine is in the pipeline. Unlike Smeg’s ovens, refrigerators, dishwashers and hobs, this small appliance range is not and will not be manufactured in Italy. Due to the competitive business nature of small appliance manufacturing, the products will be assembled in China.

These new products are being shown at the Smeg booth (stand B15-B21 in FTK, Pavilion 11) in Milan at EuroCucina 2014 April 8th-13th.

To coincide with the small appliance launch, on April 7th Smeg launched their new retro-style website revised vivid graphics and content. A special area on the site has also been created for SMEGazine, which will contain periodically updated content devised to retain users and uncover some of the curiosities from around the Smeg world.




24″ Ranges

A 24″ range is a great appliance for a tiny kitchen.  While the choices were once slim, today there are many to choose from. 

Fisher & Paykel smooth top range
This little gem has a sleek glass top and a warming drawer with moisture selector. The self clean cycle makes it great for a busy home.

BlueStar Range with swing door
The versatility of this all-gas range makes it a favorite.  The griddle top is a must for a vacation home.

American Range commercial grade range
This range offers sealed burners with infinite controls and multiple oven settings including convection.  The large glass door makes keeping an eye on food easy.

Vulcan restuarant-style 24″ range
This little powerhouse offers 115,000 total BTU with the oven totalling 35,000 BTU.  Option casters are available too.

Avanti  duel fuel range
If you prefer a duel fuel range, the Avanti is a great choice.  It’s self-cleaning oven reaches temperatures between 120 and 480 degrees.  If you are really tight on space, Avanti also offers 20″ ranges.

Smeg gas range
This beautiful range comes in all gas or a dual fuel model.  Heavy duty continuous grates can handle the largest of pots.  9 cooking modes are available as well as an electronic cooking display. Optional LP conversion kit is also available.


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