The wait is over. Pantone has announced Ultra Violet 18-3838 as their Color of the Year 2018.
“UltraViolet is an enigmatic purple shade that evokes the inventive spirit and imaginative thinking that challenges the status quo. A spiritual, cosmic hue, Ultra Violet pushes the boundaries of what inspires us to look upward and outward to the future.”
Back in 2014, Pantone had already given us fuchsia/purple color stories selecting Radiant Orchid as Color of The Year. Still, nothing could have prepared us for Ultra Violet: a galactic, deep purple shade that is about to take the world of design by storm. Continue reading “Pantone Color of the Year 2018”