Straight talk
It’s a good thing most people in the design industry don’t speak like politicians. I imagine all the double speak would be infuriating.
Here’s how I imagine an interview might go (thanks to some reading inspiration from Susan Dickerson)
Q. “What can you tell me about your new cabinet collection?”
A. “We know that the American homeowner wants this and will love it.”
Q. “But this is my third house and I want something different from what I’ve had before.”
A. “Well, most American homeowners are paying too much for their individual style. And their aesthetic is wrong and it costs too much to manufacture. We know this new line is going to make you happier and more stylish going forward.” Continue reading “Straight talk”