Brave Ground was selected as an “elemental” hue that reflects “the strength we can draw from nature, our growing desire to align more with the planet and looking towards the future” – particularly in a world still dealing with the challenges of the coronavirus crisis.
According to the color experts, 2018 has been tumultuous. People have felt overwhelmed by the deluge of news and demands upon their time. For the coming year, these analysts believe people are ” looking for their world to feel energizing and warm, natural and true. This led to the selection of classic, comforting tones of Spiced Honey