Behr Paint has unveiled its 2025 Color of the Year, Rumors MQ1-15 , a deep ruby red that adds warmth and elegance both in and outside the home. Looking back, it’s close to Epoch, Graham & Brown COTY 2021, in intensity but warmer in hue. Rumors has an elegant, muted presence that surprisingly yields a balance of vibrancy and subtleness.
It’s a little too early to identify any overarching color patterns from 2025 Color of the Year selections, but if Behr’s pick is any indicator, consumers might be taking a deeper, moodier design approach next year.
How to use Behr Paint 2025 Color of the Year
With white kitchens being showcased almost everywhere we look, using Rumors as a cabinet color adds a touch of luxe to an otherwise typical space. Pick a sheen that suits your personal style – whether glossy or matte.
Create a happy space by layering Rumors with other juicy tones from the red family.
“Rumors is undoubtedly a color that inspires creativity while being versatile enough to transform a space through large and small projects.” -Andy Lopez, senior vice president and head of marketing for BEHR
For exterior projects, try Rumor on shutters and other accents such as window boxes for an eye-catching statement.
To help inspire new, trendy designs, Behr provides recommendations on how to mix their COTY choice. On its website, users can select each color’s detailed view to see recommended combinations, as well as similar color options.