Behr Paints’s First Ever Color of the Year

Behr Paint, part of the Masco Coatings Group,  just released its first-ever Color of the Year (COTY) called “In The Moment“, a fresh green-blue meant to create a soothing atmosphere in the home or office.

Behr Color of the Year 2018 "In the Moment" is a cool, tranquil, spruce blue inspired by nature. #colortrends

Behr’s COTY pick is centered around the goal of finding a balance for all of our activities, reducing stress and increasing the moments of joy in our lives. 

Being Mindful

It’s no secret we need to take our minds off something to gain access to our intuition – to our deeper wisdom. When our attention is narrowly focused on something all the time we become mentally exhausted and less productive.

Spiritual teachers and meditation masters tell us to not only recognize the Gap but Be in It.

The Gap is the silent space between thoughts. It is the space where the mind stands still. No thoughts exist in this space. Hence, it is in the Gap that you can experience present moment awareness without judgement. From cultivating present moment mindfulness, inner wisdom and joy arises.


Behr Color of the Year 2018 "In the Moment" is a cool, tranquil, spruce blue. #colortrends

Create Mindful Space

I’m not going to tell you how to create a meditation place. I think on our own mindfulness journeys we need a place to untether from our devices and come shoulder to shoulder with our family and friends to experience the present and contemplate life.

“We are plugged in 24/7,” explains Erika Woelfel, Vice President of Color and Creative Services at Behr. “So I think this mindfulness gives us permission to turn the devices off and take some time off. Be aware of the moment that you’re in. That’s why we love the name of this color.”

Deepak Chopra put forth that to properly be able to express your true desires and intentions, you need to be able to plant them in the fertile ground of pure potentiality, and allow them to bloom when the season is right. Every time you enter this space your intentions will be there.

Behr Color of the Year 2018 "In the Moment" is a cool, tranquil, spruce blue inspired by nature. #colortrends

Psychology of Color

In the Moment T-1815  is a cool, tranquil, spruce blue inspired by nature.  In color psychology when blue and green are combined the resulting color has the same calming results.

It radiates the peace, calm and tranquility of blue and the balance and growth of green with the uplifting energy of yellow.

Beautiful Behr 2018 Color of the Year Bedroom Inspiration

Using In The Moment

In The Moment crosses multiple design styles, ideal for working with traditional, modern, coastal and global decor.

Behr 2018 Color of the Year Inspiration for the Bathroom. #COTY2018

Today’s beach houses have their own emerging class of “vernacular beach architecture.” I’m all about inviting front porches, turquoise doors and fun outdoor seating.Behr 2018 Color of the Year for Coast Beach Vernacular Inspiration

Painting the floor is one of the quickest, most powerful makeovers. Why not put a color you’d associate more with a sky on the floor? It’s unexpected, contemporary and very cool.

Behr 2018 Color of the Year is unexpected and modern on a floor. #colortrends



In addition to releasing its inaugural Color of the Year, Behr has also introduced a palette of 20 trends that we’ll be seeing everywhere in 2018.

Behr predicts it's 2018 Color Palette will be trending. #colortrends



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