Sherwin-Williams 2023 color of the Year: Redend Point

Are future design movements rooted in the past? Sherwin-Williams would certainly suggest so. Sherwin-Williams has revealed the 2023 Color of the Year, Redend Point SW 9081, a mid-tone neutral that walks the line between blush and beige. It’s described as a modern mauve that conjures a timeless elegance, romantic beauty and balance of a time gone by.

2023 Color of the Year | Redend Point

Redend Point was selected to build on last year’s Color of the Year Evergreen Fog and breathe life into your home. It’s an interesting color as it can transform to a terra cotta, or blush depending on the lighting and what it’s paired with in the space.

“Redend Point was inspired by the idea of finding beauty beyond ourselves. It is a heartening hue that invites compassion and connection into any space.” – Sue Wadden, director of color marketing at Sherwin-Williams

Redend Point , part of Sherwin-Williams’s 2023 Colormix Nexus Palette, is a warm, modern mauve that conjures a timeless elegance and is brimming with romance.

The “granny-chic” trend—cleverly dubbed grandmillennial style by Emma Bazilian in a 2019 House Beautiful article—boasts mixed textures, eye-catching embellishments, and heirloom furniture and it has entered the design space in a big way. Redend Point is a natural choice for creating  you granny-chic interior that mixes nostalgia with personal style.

When styling Redend Point, think minimal and calming to complement the quieter nature of the color. From rounded shapes to warm wood tones, it’s about balancing layers of naturals and neutrals for a look that instantly makes you feel at home.

Neutrals have reigned supreme for the past 10 years, but now it seems the trend moving forward will be different interpretations of these hues.  Are you into Redend Point or looking to other COTY picks for inspiration?