“UltraViolet is an enigmatic purple shade that evokes the inventive spirit and imaginative thinking that challenges the status quo. A spiritual, cosmic hue, Ultra Violet pushes the boundaries of what inspires us to look upward and outward to the future.”
Back in 2014, Pantone had already given us fuchsia/purple color stories selecting Radiant Orchid as Color of The Year. Still, nothing could have prepared us for Ultra Violet: a galactic, deep purple shade that is about to take the world of design by storm.
Ultra Violet was named on Pantone’s Spring 2018 Color Trend Report along with the complimentary purple tones of Spring Crocus and Pink Lavender. Fashion maven Carolina Herrera wasn’t shy about mixing Ultra Violet and Warhol yellow in her Spring 2018 RTW collection in September.
Whether you love or loathe it, it will be hard to escape the reign of Ultra Violet – especially because the cosmetic industry seems to love it.
Butter LONDON and Pantone have joined forces to co-create an exclusive collection featuring the brand’s cult-favorite formulations in the Pantone Color of the Year 2018 and complementary tonal hues.
Another exciting collaboration with Pantone is the creation of a limited -edition collection of art from Saatchi Art. The collection, available for purchase beginning January 1, 2018, will include new works by international artists, working in painting, sculpture and printmaking, that embody the spirit of Ultra Violet.
“This collection will allow lovers of Pantone and art alike to experience Ultra Violet’s inspiration in their daily lives.”
Ultra Violet in INTERIORS
Ultra Violet can transform a room “into one of extraordinary self-expression, or conversely its polish can tone down a room with subdued, modern pairings.” If you’re used to a neutral or greige color scheme, a great place to start is on the ‘inside’ of furniture cabinets and with accessories such as throws, pillows and rugs.
Transform your shoe box into a jewel box by using rich colors, textures, and unique accessories. The tiniest space can become a showstopper.
Designer Alex Papachristidis, known for his color-saturated themes seasoned with exquisite antiques, layers bold patterns, jewel-tone colors, and exotic accents throughout his personal Manhattan apartment. I love everything about this space. It’s dramatic yet calm at the same time.
For those who love purple, I bet this next inspirational image has you over the moon. The Orientale Collection from Sicis, inspired by the Middle East in the 18th and 19th centuries, is described as capable of invoking an “almost synesthetic experience.”
Who would not be impressed by a wall of semi-precious stone? An intriguing, enigmatic crystal, the Amethyst stirs the imagination, inspires creativity and has the ability to soothe.
Pantone Ultra Violet is more lively than Benjamin Moore’s Shadow COTY 2017, a deep purple that can lean more toward a smokey charcoal. Ultra Violet offers complexity and nuance that appeals to our desire for originality. Don’t be shy mixing Ultra Violet with other patterns and colors.
‘Inventive and imaginative Ultra Violet lights the way to what is yet to come.”